Lesson 10: AI & SEO - Your SEO Course

KI und SEO

SEO course - lesson 10

10.1

AI FOR CONTENT IDEAS AND ONPAGE OPTIMIZATION

10.2

Regex creation for filtering in Google Search Console

10.3

Suggestions for LSI and NLP keywords

10.4

Form keyword and content clusters

10.5

Further possible uses of AI tools

10.6

Learning quiz lesson 10

AI offers many great opportunities in SEO to systematically improve your own rankings. Below I will introduce you to some.

10.1 AI FOR CONTENT IDEAS AND ONPAGE OPTIMIZATION

Good content is immensely important for SEO. That’s why I use tools like ChatGPT or Google Gemini daily when searching for content ideas and opportunities for on-page optimization of specific landing pages.

Ideas for the sections of individual landing pages and their corresponding headings
Suggestions for frequently asked questions relevant to the landing page
Ideas for additional content elements, such as tables, etc.
Creation of meta tags
Suggestions for semantically related words to the main keyword

Tool Tipp:

Info: The SEO Content Finder helps you generate content ideas such as sections, FAQs, and tables tailored to the main keyword of a landing page. I now use it regularly when optimizing my own pages or client websites.

10.2 Regex creation for filtering in Google Search Console

With the help of a regex, you can perform custom queries in Google Search Console or filter results according to specific criteria. Regex stands for Regular Expression. Creating regex code manually can be quite complex, but with the help of AI tools, it’s no problem at all.

Prompt Example:
Create a regex for Google Search Console: Keywords consisting of 4 or more words.

Regex:
`^(\b\w+\b\s){3,}\w+$`

This regex matches keywords with four or more words, where words are defined as sequences of alphanumeric characters separated by spaces.

(Screenshot chatgpt.com)

You can then use the created regex code to filter search results in Google Search Console. The regex will display results for keywords consisting of 4 or more words.

Tool Tipp:

10.3 Suggestions for LSI and NLP keywords

AI tools can also help you with text optimization to a certain extent. For one, you can have text elements drafted, which you can then edit and refine. Additionally, you can use these tools to extract LSI and NLP keywords. Simply put, these are keywords that are contextually and logically highly relevant to the main keyword and should therefore be incorporated into the respective landing page.

LSI Keywords: LSI Keywords (Latent Semantic Indexing Keywords) are terms that are thematically related to a main keyword and support its context. They help search engines like Google better understand a page’s content by identifying words and concepts that typically appear in a given context. Example: If your main keyword is “buy a car,” LSI keywords could include terms like “used cars,” “car dealership,” “car financing,” or “automaker.”
NLP Keywords: NLP Keywords (Natural Language Processing Keywords) are keywords analyzed using AI techniques in the context of an entire text. They consider not only the frequency of a term but also its semantic meaning, synonyms, and the relationship between terms. This allows search engines to better understand user intent and deliver more relevant content. Example: For the search query “best laptops 2024,” NLP would recognize similar terms like “top notebooks 2024” or “best computers” as relevant since they convey the same meaning.

Tool Tipp:

10.4 Form keyword and content clusters

It often makes sense to cover entire subject areas and the associated keywords on your website. This allows you to position yourself as an expert and take full advantage of the SEO potential of your website.
Here, too, you can make good use of AI tools such as Google Gemini or ChatGPT.

Prompt Example:
Create a regex for Google Search Console: Keywords consisting of 4 or more words.