Your SEO Course
Learn SEO systematically
- Super understandable SEO Training for SEO beginners
- SEO learning videos
- Tips for tools + Learning quiz in every lesson
- 100% free online SEO class
Your advantages with the SEO online course
With Your SEO Course you get the ideal introduction to the world of search engine optimization. Your advantages are in detail:
Actuality
In my course you will learn the SEO measures that are currently most promising. The course is regularly updated and adjusted.
Learn flexibly
You can access the SEO online course from anywhere and at any time. This means you are independent and can learn SEO exactly when it suits you.
SEO certificate
A certificate is included in the SEO online course. This way you can prove to employers that you have specialist knowledge in the area of SEO.
Own GPT
The course gives you access to my own SEO GPT. This helps you find the right content for important keywords.
Real expertise
IcI have optimized over 200 websites from various industries for Google & Co. and know exactly what is important when it comes to SEO.
Cost
Compared to hiring an external SEO agency, learning SEO yourself is very cheap, even if it obviously takes a certain amount of time.
Become successful like Ultraship
SEO can lead to success for both smaller niche websites and online stores with over $10 million in sales.
Ultraship, a very young company with a small website, implemented exactly the measures I recommend in the SEO course. You can see the results below.
Many thanks to Angelo from Ultraship for publishing the figures.
- 30+ SEO leads in 6 months
- 350+ clicks per month via Google
- 20+ keywords in the top 10
Since I also really enjoy imparting knowledge, I also founded the german version of the platform yourseocourse.com in 2022 and the english version in 2025. Here, in my SEO online course, I will show you how you can systematically and effectively optimize your website for search engines yourself.
Your overview of the SEO course
- 10 lessons
- A lesson lasts approx. 30-90 minutes.
- Completely free course
As an SEO beginner, it’s easy to feel overwhelmed by the endless ranking factors and expert advice out there. But there’s a smarter, structured way to learn search engine optimization—step by step—in this comprehensive SEO Class.
Throughout the course, you’ll systematically learn how to optimize your website forearch engines , guided by proven strategies and insights from my experience with over 200 successfully optimized websites. Each lesson is packed with SEO video tutorials, practical tool tips, and a short quiz to help you prepare for the final certification test.
Whether you’re just getting started or looking to sharpen your skills, this free SEO Training is designed to give you the knowledge and confidence to boost your site’s visibility. You’ll find detailed information about each lesson of the SEO course below.
Lesson 1 - Develop SEO concept
The first lesson includes what I consider the most important aspect of search engine optimization: The development of an SEO concept for your website.
In this, I show you how to create a very effective SEO concept in three steps. This is the prerequisite for achieving good rankings for as many keywords as possible.
Lesson Content:
- Develop an SEO concept using the KLC rule in three steps (very important)
- The advantages of the KLC rule
- Learning quiz Lesson 1
Lesson 2 - Keyword Research
Keyword research is one of the most important SEO fundamentals. In the SEO course, you will learn which tools you can use and what you should pay attention to when selecting keywords.
Lesson Content:
- Why is keyword research so important?
- Tools for keyword research
- Types of keywords by search intent
- Main keyword and secondary keywords for individual pages
- Long-tail keywords
- Keyword clusters
- Learning quiz for Lesson 2
Lesson 3 - Keywordmp & SEO landing pages
It is generally very advantageous to assign your selected keywords to individual SEO landing pages on your website. An SEO landing page is a page on your website that is intended to rank for one or more keywords on Google. In the SEO course, you will learn how to systematically create SEO landing pages.
Lesson Content:
- Definition & important information about SEO landing pages
- When should I create a new/dedicated landing page for a keyword?
- Keyword map language school (excerpt)
- Keyword map tennis online shop (excerpt)
- SEO audit for existing websites
- Further information about SEO landing pages
- Learning quiz for Lesson 3
Lesson 4 - Create content systematically
Content is king. This is especially true for SEO. I will show you how to create excellent content for both users AND search engines.
Lesson Content:
- Consider the user’s search intent when creating content (for a landing page)
- Which content elements are useful for SEO?
- Optimize texts for search engines
- Find content ideas using SEO tools
- E-E-A-T: Become an expert
- Examples: The right content depending on the page type
- Learning quiz for Lesson 4
Lesson 5 - OnPage optimization of individual landing pages
On-page optimization of individual pages or landing pages includes elements such as meta tags or headings. In this lesson, you will learn how to optimize individual landing pages in detail for search engines.
Lesson Content:
- Meta tags
- Create rich results using structured data
- The URL
- Optimize headings
- Optimize images
- Optimize videos
- Internal linking
- Learning quiz for Lesson 5
Lesson 6 - Technical SEO
Also, technical factors are important for search engine optimization. These include aspects such as page speed or indexing. Even as a non-technical person, you can do a lot yourself here.
Lesson Content:
- Improve page speed with simple methods
- Control the indexing of pages
- Canonical tags to prevent duplicate content
- Redirects
- Other technical SEO factors
- Learning quiz for Lesson 6
Lesson 7 - The Google Search Console
The Google Search Console is, in my view, the most important SEO tool. Here, you can see how many clicks your page gets daily through Google, which keywords were displayed how often, and you also receive many other SEO-relevant data points.
Lesson Content:
- Registering a website with Google Search Console
- Data analysis with Google Search Console
- Additional features of Google Search Console
- Learning quiz for Lesson 7
Lektion 8 - Local SEO
Local SEO includes the optimization of the Google Business Profile (formerly: MyBusiness) and your own website for local search terms. In this course, you will also receive numerous important insights and professional tips firsthand.
Lesson Content:
- Local Pack ranking factors and Google Business Profile
- Organic ranking factors for local search terms
- Ranking for multiple cities
- Learning quiz for Lesson 8
Lektion 9 - Backlinks
Backlinks remain an important ranking factor and are part of what is known as off-page SEO. But what makes a “good” backlink, and how can you even acquire backlinks? You’ll learn all about it in this lesson.
Lesson Content:
- Types of backlinks
- What makes a good backlink?
- Tips for building backlinks
- Avoiding mistakes in backlink building
- Learning quiz for Lesson 9
Lektion 10 - SEO & KI
AI tools like ChatGPT or Google Gemini can be effectively used for optimizing your website. In my online training, you’ll learn about the use cases in the field of AI & SEO and how you can improve your Google rankings with the help of AI.
Lesson Content:
- AI for content ideas and on-page optimization
- Creating regex for filtering in Google Search Console
- Suggestions for LSI and NLP keywords
- Forming keyword and content clusters
- Learning quiz for Lesson 10
By the way, an exclusive SEO GPT is available to you through my course!
Your learning colleagues say
Your SEO certificate
Once you have passed the final test, the SEO certificate is available to you directly online as a PDF file.
Register for the SEO Online Course
Register now for the free SEO online course and start your SEO journey.
Your FAQ for the SEO online course
What is the focus of the SEO course?
- The focus of the SEO online course is clearly on creating an SEO concept, clearly conveying the most important SEO topics, and practically applying what you have learned to your own website.
- This way, after the course, you will know how to fundamentally approach the topic of search engine optimization and understand the key factors in on-page optimization, technical and local SEO, and link building.
- The didactic approach is the teaching of practical SEO methods. Of course, theoretical approaches are also included, but more as support to emphasize the necessity of practical SEO measures.
Is the online course primarily Google-focused?
Who is the target group for the SEO online course? Do I need previous knowledge?
- Entrepreneurs and start-ups: Companies that want to build their online presence and take their first steps in digital marketing.
- Marketing staff: Employees who want to expand their SEO knowledge and improve the visibility of their websites.
- Bloggers and content creators: Individuals who want to learn how to optimize their content for search engines.
- Freelancers and consultants: Professionals who want to optimize their own websites or those of their clients.
- E-commerce operators: Online shop owners who aim to achieve more traffic and sales through better search engine rankings.
- Web designers and agency employees: I am also happy to coach colleagues from the digital industry.
Is there a guarantee for good rankings on Google?
How long does it take to learn SEO using the online course?
What tools will I learn about in the course? Are these free or paid?
SEO Tool
Functions / areas of application
Google Search Console
Keyword research, SEO Landing Pages, Indexing
ahrefs
Keyword Research, backlinks, Competitor Analysis
Seobility
Keywordrecherche, Rankingcheck, OnPage-Analyse, WDF*IDF Analyse
Screaming Frog SEO Spider
Indexing, Technical SEO
ChatGPT / Google Gemini
Find content ideas, OnPage-Optimization
AnswerThePublic
W-questions + Content ideas
Also Asked
Find frequently asked questions about a topic
Pagespeed Insights
Pagespeed
Pingdom Tools
Pagespeed
Rich search results testing tool
Structured Data
What are the most common SEO mistakes?
- Lack of keyword research
- Focusing on less important SEO aspects
- Ignoring search intent when creating content
- Not creating SEO landing pages for important keywords
- Over-optimization of individual pages and the use of harmful SEO practices
What is an SEO online course?
An SEO online course is a digital educational offering in the field of search engine optimization (SEO) designed to improve your website’s rankings in search engines. In the SEO online course, you will learn the most important SEO techniques and practices, such as keyword research, on-page optimization, or local SEO. The course content includes videos, graphics, quizzes, and text materials.