The content (C) of each SEO landing page should be tailored to the keywords of the respective page, with particular attention to the user’s search intent.
In short: In this example, the content should be as interesting and informative as possible for users searching for “italian cooking classes chicago” on Google.
Applying the KLC rule has numerous advantages for optimizing your website. Below you will find the most important ones.
In cases of internal keyword competition, also known as keyword cannibalization, a keyword appears prominently on multiple pages. This can lead to search engines selecting and displaying the wrong page for a keyword or, in the worst-case scenario, your page not ranking for the keyword at all.
This is a significant issue for many larger websites.
By applying the KLC rule, you automatically minimize internal keyword competition.
If you create individual pages using the KLC rule and also perform thorough on-page optimization (see Lesson 5) for these pages, this is often enough to achieve good results on Google & other search engines. Of course, this depends on the keyword and the level of competition.
However, if you neglect the KLC rule, you will typically miss out on many good rankings for important keywords. .
