Of course, there are also many subtopics in SEO such as choosing a keyword, backlinks, technology, etc. But these measures all aim to rank as well as possible for as many keywords as possible in the free search results.
Depending on the search query, additional elements (also called SERP Features) may also appear in Google search results, for example, for queries about jobs, recipes, or events.
To have your own website appear here, it is often necessary to add so-called Structured Data to your site. You will learn how to do this in Lesson 5.
Screenshot: searchenginejournal.com
My top ranking factors or key steps for successful search engine optimization differ slightly from the common ranking factors found on other sites. Below, you’ll find an initial overview.
Please note: More information about each ranking factor can be found in the individual lessons of the course.
In particular, I am of the opinion that, regardless of individual ranking factors, the same applies to SEO as is often the case in life: Nothing works properly without a good concept.
Everyone knows: You don’t always get as great content as you actually want from a search.
In principle, however, it is definitely an advantage for good rankings to create content that interests users and fits the respective keyword optimally. The so-called search intention of the user plays a particularly important role in content creation. You can find out more about this in Lesson 4.
Measures for the on-page optimization of individual SEO landing pages or other pages remain important. These include, for example, meta tags, URLs, headings, images, etc. Detailed information about on-page optimization can be found in Lesson 5 of the course.
User signals: For a long time, it was just a theory, but now even Google employees have confirmed it: User signals like click-through rates, dwell time, etc. influence rankings.
This makes sense: for example, if an entry on Google’s search results is clicked on particularly often, it indicates that the entry matches the user’s search intent very well. As a result, Google is likely to rank it higher.
On the other hand, if many users click on an entry and return to Google search after just a few seconds, it signals that the entry does not provide the desired information, leading to a lower ranking from the search engine.
By the way, there is no additional information about this topic in the course.
If you follow and implement all the steps in the course, it will automatically improve the user signals for your site.
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