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SEO for Accountants - The 8 best tips for more visibility

  • Last Update: 2025-02-09
  • Reading time: 5 mins.
SEO for Accountants

Google users search daily for keywords such as “Accountant Chicago,” “CPA Miami” or “Accountant Firm Sydney.” In our practical guide, you will learn how to optimally structure and optimize your Google Business Profile and website for such search terms. This way, search engine optimization can become an essential part of your marketing mix and attract new clients to your accounting firm.

SEO for Accountants

SEO for Accountants

1. Keyword research: Find the right keywords for your accountant office

Keyword Research CPA Miami
The keyword research always comes first in search engine optimization. It revolves around the question of which keywords your site should be found for and which keywords can bring in new clients. For accountant websites, the most relevant keywords usually consist of accountant + city or accountant + industry + city. However, keywords like accounting firm, tax consultancy, payroll accounting, or auditor, combined with the respective location, are also frequently searched—especially in larger cities. The general rule is: The more services you offer as an accountant and the more locations your accounting firm operates in, the more relevant search terms there are for your website.

1.1 Examples of monthly search queries in the tax area

Here are some examples of the number of monthly tax searches on Google. The search volume for region-unspecific keywords such as “tax services near me” always refers to the USA.

Keyword
Search volume per month
cpa miami
1300
accounting firms chicago
920
certified public accountant near me
135000
tax services near me
90500
seattle tax preparer
260
sydney accounting firms
590
accounting companies in cape town
590

1.2 Which tools can you use for keyword research?

Most keyword research tools are paid. You can use the SE Ranking keyword generator three times a day for free and without registering.
If you request support from us with your search engine optimization, we also use other professional SEO tools for keyword research.

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SEO for Accountants

2. The Google business profile for accountants

In order to get into the top 3 below the map on Google (the so-called local pack) for a keyword like Accountant Miami, you need your own Google company profile (formerly Google My Business). This can be optimized to a certain extent for important search terms. Below we will show you what options are available to you here.

Google Business Profile CPA Miami

2.1 Keywords in the accountant firm name

For accountants, it is highly beneficial if relevant keywords such as “accountant” or the location appear in the company name in the Google Business Profile entry. Many accounting firms deliberately add these keywords to improve their Local Pack ranking, even if it deviates from the official company name. However, it is important to note that an incorrect company name violates Google’s guidelines. Google may suspend the listing, requiring the name to be corrected and hoping that Google reinstates the business profile. Therefore, accountants should carefully consider whether to add keywords to their company name.

2.2 Review texts with relevant keywords

Sometimes, the Local Pack also displays excerpts from individual reviews below the map if the keywords appear in the review text. While we do not recommend writing or buying reviews yourself, it is definitely worthwhile to ask clients for feedback. The more reviews you have, the more likely it is that important keywords like “accountant” or “accounting firm” will appear in them. Additionally, the number of reviews and the overall rating will likely play an important role in the ranking of your Google Business Profile.

2.3 Other factors

In addition, there are several other factors that will most likely play a role in the ranking of your business profile. These include:
  • Business category
  • Proximity (cannot be influenced)
  • Consistency of NAP data (Name, Address, Phone) across social media, directories, etc.
  • Business opening hours
  • Completeness of other information in the Google Business Profile
  • Text content from questions and answers
Strategically integrating these factors can help increase the visibility of your accounting firm in local search results and better target potential clients.

SEO for Accountants

3. Your own website: Homepage, other SEO landing pages and content

SEO Webinare kostenlos Screenshot

(Screenshot einer eigenen Landingpage für SEO Webinare, die für Google optimiert ist).

Of course, a firm’s own website also offers great potential for search engine optimization for accountants. Its primary purpose is to ensure that its services appear in organic search results (standard search results) on Google & Co. The key here is to first structure the website optimally for various search terms and create relevant content accordingly.

3.1 Homepage of your tax advisor website

The homepage can always be optimized for important keywords.

  • The homepage is usually optimized for the main service and related keywords. For example, search terms like “Accountant Miami” or “Accounting Firm Sydney” are often a good fit.
  • If you specialize in a particular field or industry as an accountant, it often makes sense to optimize the homepage for the relevant keywords. These could be, for example, “Accountant for Freelancers” or “Real Estate Accountant Munich”.

3.2 Additional SEO landing pages for services such as "international tax accountant chicago"

It is very important to understand that it is almost always beneficial to create a separate subpage or SEO landing page for each important service.

Key points to consider:

  • A landing page can rank for different but thematically similar keywords. For example, the same landing page can rank well for “international tax accountant chicago” and “freelancer accountant miami”.
  • For each additional city or new service, it is best to create a separate SEO landing page. You should never list all services on a single page like “Our Services.”
  • Every blog article is essentially an SEO landing page that can rank for relevant keywords on Google.
  • The content of the landing pages should be aligned with their target keywords (see point 4).
  • Landing pages should be optimized as much as possible for On-Page SEO (see point 5).

3.3 Blog with tax news and general tax topics

Even though maintaining a blog requires a lot of effort, it offers numerous advantages for search engine optimization and firm marketing. As an accountant, you can use a blog to establish yourself as an expert for both users and search engines. According to ChatGPT, the following topics could be interesting for an accounting blog:
  1. The importance of accurate bookkeeping for self-employed individuals
  2. Tax aspects of remote work and telecommuting
  3. How self-employed professionals can benefit from tax deductions
  4. Common tax pitfalls when starting a business
  5. VAT for freelancers – basics and tips
  6. The most important tax changes in the current tax year
  7. How small business owners can benefit from the small business regulation
  8. Tax incentives for business investments
  9. Tax treatment of business travel expenses
  10. Tax aspects of employee compensation and benefits
  11. Everything business owners need to know about VAT prepayments
  12. The tax implications of e-commerce and online sales
  13. Inheritance and succession: Tax pitfalls and planning strategies
  14. Tax optimization of salary structures for business owners
  15. The tax aspects of real estate investments – tips for property owners

3.4 The appropriate content for the homepage or the service pages

Content is king. This is particularly true for search engine optimization.  The focus of your own content strategy should always be on the keywords of a page and the user’s search intention for the respective keyword. The specific question is: “What information do users want to have when they search for a keyword like “tax advisor Hamburg or “auditor Dortmund”. Content elements or sections on the SEO landing page could, for example, include information about the respective service, about you as a tax advisor or auditor, client reviews, FAQs on the topic of the website, etc.

Were SEO landing pages with good content enough for top results?

If you have created your own SEO landing pages for accountant and created the appropriate content, that is often enough to get you to page 1 on Google. Of course, this depends very much on the competition at the respective location.

SEO for Accountants

4. Accountant Website: Additional On-Page Measures

Rank Math Meta Tags

(Example: Add meta tags in WorPress via the RankMath plugin)

After the individual SEO landing pages have been created for each service, for example, you should carry out on-page optimization for each SEO-relevant page (home page, service page, blog article). This includes in particular:

  1. Meta Tags: For every SEO-relevant page (homepage, service page, blog, etc.), you should customize the meta title and meta description individually.
  2. Structured Data: These can help enhance your Google snippet (e.g., by displaying star ratings).
  3. Headings: Headings can be optimized on every SEO-relevant page.
  4. Images: We optimize at least one image per SEO-relevant page for search engines. Additionally, you should always consider file size for each image (see also the “Technical SEO” section).
  5. Internal Linking: Internal links can also improve the rankings of individual pages. Therefore, important pages should be optimally linked internally.

SEO for Accountants

5. Accountant Website: Technical SEO Measures

Google Pagespeed Insights

(Screenshot Googpe Pagespeed Insights)

Technical SEO measures can quickly overwhelm you, especially if you are not a programmer. Overall, you can also do a lot yourself when it comes to technical SEO for a new website.

  1. Hosting: Choose the right hosting provider or a package that ensures good website speed.
  2. Images: Minimize the file size of images of yourself as an accountant, your team, and your office as much as possible.
  3. SSL: Obtain an SSL certificate from your hosting provider. It is often available for free and secures data transmission on your website.
  4. Mobile: Ensure that your website is displayed optimally on mobile devices like smartphones. Many clients now search for information using their phones.
  5. Indexing: Your website must be indexed by Google to rank well. If there are issues, you can request indexing via Google Search Console. If that doesn’t work, feel free to contact us for support.
  6. Google Search Console: Google Search Console is a free tool that offers many advantages for search engine optimization. As mentioned, it helps with indexing issues, but it also provides insights into click data, security issues, and more. You should definitely register your website here.

SEO for Accountants

6. OffPage SEO for Accountants

L9V1B4b

(Screenshot Backlink Checker SE Ranking)

Just like SEO for real estate agents or lawyers, Off-Page optimization also plays an important role for accountants. This includes all measures that do not take place on your own website but can improve your rankings. These may include:

  1. Backlinks for Accountants: It is crucial to obtain as many backlinks as possible from reputable websites, especially from tax-related sources. Backlinks from such sites can strengthen your website’s authority and positively impact your Google ranking.
    By the way: To check how strong your backlink profile is, you can use the Free Backlink Checker from SE Ranking.

  2. E-E-A-T for Accountants: E-E-A-T stands for Experience, Expertise, Authority, and Trustworthiness. This concept plays a key role in how Google evaluates the credibility of publishers and authors. In the field of accounting, you can enhance your website’s position by establishing yourself as an expert online. This can be achieved through guest articles, mentions on professional magazine websites, and similar efforts.
  3. Social Media: Although social media does not directly influence Google rankings, it can help position you as a tax expert. By actively sharing your expertise and engaging with your audience, you can increase brand awareness and attract potential clients. Social media can also generate backlinks, indirectly improving your website’s visibility.

SEO for Accountants

7. Conclusion

Search engine optimization offers great opportunities for accountants and accounting firms to attract new clients and increase awareness of their services.

The foundation for SEO success lies in optimizing both your website and your business profile. However, it is also worthwhile to continuously implement SEO measures to improve and maintain your website’s visibility over time.

SEO for Accountants

8. Frequently Asked Questions About SEO for Accountants

Yes, in our experience, having a domain like **steuerberater-xy-dortmund.de** or **steuerbüro-xy-bremen.de** can be an advantage. However, it is **also possible to achieve excellent results on Google without important keywords** in the domain name. Factors like high-quality content, strong backlinks, and a well-optimized website play a crucial role in ranking success.
From our perspective, **domain age is one of the key factors** (along with several others). If your website has been online for several years, SEO success often comes much faster compared to brand-new websites. For new sites, it can take **3–6 months** to achieve the first good results. Additionally, the **strength of competing websites** in your niche plays a crucial role in how quickly and effectively you can rank.
It is difficult to make a general statement about SEO costs, as they depend on various factors. For example, **the following aspects influence pricing**:
  • How many pages need to be optimized for search engines?
  • How many locations does your accounting firm have?
  • How much content and how many texts are created by you or your employees?
  • Will only On-Page optimization be performed, or will backlink building be included?
  • What technical SEO measures are necessary?
To give you **concrete figures**:
  • We optimize individual pages of your website On-Page for **€350–500 plus VAT**.
  • Many SEO providers offer **monthly packages starting from €1,000 net and upwards**.

From an SEO perspective, paying for a directory listing only makes sense if those directories rank well for important keywords themselves.

It is essential to evaluate on a case-by-case basis which business directories achieve the best results for keywords like “Accountant Miami.”

I SEO

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Hi, I'm Andreas. Since 2015, I have been working independently in the area of ​​search engine optimization with my company SEOHIT for my customers in Germany, Austria and Switzerland. I have now optimized over 200 websites for search engines, from local service providers to online shops.
Since I also really enjoy imparting knowledge, I also founded the german version of the platform yourseocourse.com in 2022 and the english version in 2025. Here, in my SEO online course, I will show you how you can systematically and effectively optimize your website for search engines yourself.
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